3 on the Hot 100 and became the top-selling single of Derulo’s career (4.19 million downloads to date, according to Nielsen Music).
“Talk Dirty,” a brash pop-rap cut featuring a reliably goofy verse from 2 Chainz, shot to No. “The Other Side” was by no means a bad song or a failed single, but it was the same thing Derulo had been saying for four years.Īnd then, Derulo came up with a new phrase. Although Derulo wasn’t singing his name at the beginning of songs anymore, The Artist Formerly Known as Jasonnnnn Deruuuloooo was still making the slickly produced, inoffensive pop music that he had begun his career with. While the single was yet another Top 20 hit for Derulo, an announced September 2013 album, titled Tattoos, was shrunk down to a five-song EP in the U.S. “‘Is that the dude who sings this song? Oh, shit, and he sings all these other songs I know?'”īy the time “The Other Side” was released in 2013 as Derulo’s first post-injury single, Derulo’s Sweet Talker sound had proven to be radio-effective but not career-advancing. “People were asking, ‘Who’s this dude who hurt himself?’ ” Derulo told Billboard last year. In some ways, Derulo became more well-known for the dance mishap than for his five Top 20 hits. In January 2012, Derulo suffered a scary accident while rehearsing for a world tour, snapping a vertebra in his neck after attempting an acrobatic move that forced him to wear a neck brace for four months.
“Don’t Wanna Go Home” and “It Girl,” from his 2011 sophomore album Future History, each reached the Top 20 of the Hot 100 both songs were passable dance floor bids, but neither helped develop him as an engaging artist. He was the guy who crooned his own name at the beginning of his songs.Īnd for a while, Derulo got a fair amount of burn out of being the Sweet Talker. He was equipped with pinpoint dance moves and slyly impressive vocal skills, but lacked the universality of Usher and the attitude of Chris Brown. He leaned toward upbeat R&B on his album cuts, but wasn’t a heartthrob in the Trey Songz vein or a suave critical darling like Ne-Yo.
#Who is marry me by jason derulo dedicated to full#
All of these singles were stylishly innocent Top 40 confections, playing connector to more sonically daring contemporary hits like Rihanna‘s “Rude Boy” and Usher‘s “OMG” on radio.ĭerulo, meanwhile, was presented in full Sweet Talker mode, a sunny and harmlessly likable pop artist with chiseled abs and family-friendly love stories. “Whatcha Say” was part of the brief Jamaican pop movement that also unearthed singers like Sean Kingston and Iyaz, but Derulo possessed a better understanding of melody and pop songwriting than those male artists, and scored Top 10 hits with “In My Head” and “Ridin’ Solo” from his self-titled studio album. Pop Shop Podcast: Nathan Sykes Interview, Alabama Shakes, Mariah Carey & Moreīeginning with 2009’s “Whatcha Say,” which niftily flipped a piece of Imogen Heap‘s single “Hide and Seek” into a mid-tempo soul cry and spent one week at the top of the Hot 100 chart, Derulo dutifully played the neighborly sweetheart of synth-pop. Derulo has copped to being perceived as an artist without an image. After “Want To Want Me,” a decisive Sweet Talker single, Derulo will likely swivel to a Dirty Talker track, then to a Sweet Talker track next, and back and forth it will go. There’s no reason to expect the pattern to discontinue with Everything is 4. Before “Want To Want Me” there were “Trumpets,” “Wiggle,” “Marry Me” and “Talk Dirty” in reverse order - four songs alternating between two clear-cut styles of pop music, and all Top 40 hits. Kanye West's 'Life of the Party' Video Is Here: Watchīut “Want To Want Me” isn’t even a fluke hit: Derulo has been winning at pop radio for months by ping-ponging back and forth between his dueling characters.
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